Insights, guides, and stories about AI, data analytics, machine learning, and cloud computing.
Ten measurement changes across Meta, Google Ads, GA4, Shopify and Klaviyo since last peak — and how to check each one.
On 1 October the card surcharge disappears from Australian checkouts. If it's sitting inside your purchase event, your revenue drops without anything in your business changing.
We measured how long the attention bought by World Cup sponsorship actually lasted. The median was about nine hours.
Replacing employees with AI for "efficiency" is a sign of leadership failure. Real growth requires human capital, innovation, and the courage to fail.
Why you shouldn't blindly trust platform optimization algorithms to act in your best interest.
Or how to spend $0 in tokens with your next AI coding prompt.
AI answers are only as good as the questions asked; only experience and expertise can truly guide us.
Why most companies are using Human APIs for Data problems.
Why we started Hard Refresh.
Why most companies are using Big Data tools for Small Data problems.
