Technology

Martech & Web Analytics

Understanding the digital footprint. We implement the tracking tools that capture the entire customer journey from click to conversion.

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THE CHALLENGE

Does this sound familiar?

Tracking Gaps

You are spending on ads but losing track of users once they hit your site.

End-to-end Attribution

GA4 Confusion

The migration to GA4 has left your team confused and your reports empty.

GA4 Expert Implementation

Low Conversion

Traffic is high, but sales are low. You don't know where the drop-off is.

Funnel Optimisation

Cookie Loss

Third-party cookies are dying, and your ad performance is tanking.

Server-side Tagging

Mastering Customer Journey

Your website is your best salesperson. Are you listening to what it says? We specialize in the implementation of the modern marketing stack (GA4, GTM, Segment).

We ensure every click is captured, every event is tagged, and every user journey is mapped, giving your marketing team the data they need to optimize spend.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John WanamakerMarketing Pioneer

Blogs and Updates

The Human API
Data StrategyJan 5, 2025

The Human API

Why most companies are using Human APIs for Data problems.

4 min readRead more →
It’s Time to Hard Refresh
CompanyJan 5, 2025

It’s Time to Hard Refresh

Why we started Hard Refresh.

3 min readRead more →
You Don't Have Big Data
Data StrategyJan 5, 2025

You Don't Have Big Data

Why most companies are using Big Data tools for Small Data problems.

3 min readRead more →

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